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Skillion AI Labs website

Live

Segment
AI services
Role
Lead developer at Skillion
Period
06.2026 – present

skillionailabs.com is Skillion's main marketing site and the place visitors try the company's AI products: a diagnostic, a chat assistant and a voice agent.

I built and run the site: the pages, the AI features, payments, analytics, performance and deployment, across about 195 merged pull requests. Content comes from a headless CMS, so the team publishes without a developer.

Key features

  1. AI maturity diagnostic. A guided assessment that scores a business's AI readiness and produces a personalised report.
  2. AI chat assistant. A chatbot on the site that answers visitors' questions about Skillion's services.
  3. Lara, the voice agent. Visitors can talk to Lara on the website or by phone. After each call the team gets an email summary and promising leads are flagged.
  4. Savings estimator. An interactive calculator that shows a business where AI could save it time and money.
  5. Video hub. YouTube videos and Shorts synced from the CMS, with transcripts and search-friendly video data.
  6. Privacy-first analytics. Consent-managed tracking that respects opt-outs and browser privacy signals, plus ad conversion tracking.
  7. Performance and cost. Blog images went from 6.5 MB to 0.2 MB per page, CMS payloads shrank by 80%, and bot traffic that had used 38% of server CPU was cut out.
  8. Code quality and SEO. Code-quality issues brought from 206 to 0, plus structured data and llms.txt so search engines and AI assistants find the content.

Tech stack

AI
OpenAI API through the Vercel AI SDK, ElevenLabs voice agents, Twilio
Frontend
Next.js 16, React 19, TypeScript, Tailwind v4, shadcn/ui, Motion
Backend
Cloudflare Workers with OpenNext, Durable Objects
Data
Strapi CMS, Cloudflare R2
Integrations
Stripe, PostHog, GA4, Meta Conversions API, Cal.com, Fillout, Resend
Infra
GitHub Actions, Doppler, SonarQube

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